Curate is a space to showcase the best of New Zealand fashion. The building is likened to the Hinaki (eel trap), so we used this metaphor throughout the interior to integrate with the exterior.  

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Warmth resides within through natural materials with timber spine hangers designed to climb the walls and float in space as a way of hanging the clothes from above - fastened with spliced rope referencing the waterfront location and the Hinaki. The changing rooms are also mirrored to reflect the entrance, creating the ‘two mouths’ of the Hinaki’, and enhancing the sense of space within the store.  

Details & Dimensions

Area: 200 sqm
Location: Britomart, Auckland 
Date: September 2011


By Jonny Davis